Cheat packs vs. sustainable

Packaging design

In times when sustainability is becoming increasingly important, more and more companies are turning to environmentally friendly packaging. This also means that deceptive packaging is becoming more and more consumer deception, but also because of the efficient use of materials.

The topics at a glance: 

Deceptive packaging is under attack 

Sustainable packaging design 

Material selection

Energy efficiency

Less paint consumption

What are "cheat packs"?

A "cheat pack" is packaging that pretends to have more content than it actually does. This can deceive consumers and constitute an infringement of competition law. The German Federal Court of Justice (BGH) recently ruled that a package is misleading if the packaging is not in proportion to the amount it contains, especially if it is only two-thirds full. thirds full.

Violations of the ban on deceptive packaging in accordance with Section 43 (2) MessEG are considered unfair competition in accordance with Section 3a UWG if they significantly affect the interests of consumers. Deviations are only permitted in the case of technical or economic requirements. 

Sustainable packaging design can be achieved in various ways to reduce the environmental impact. In addition to general options such as reusability through reusable packaging, information on recycling on the packaging and a holistic view of the life cycle of packaging, we would like to introduce you to additional approaches in the following. which our RATTPACK® team will be happy to advise and support you in implementing.

1. packaging reduction & innovative designs: we're getting to grips with cheat packaging!

Reduction of packaging material through the development of compact, space-saving and lightweight packaging that reduces the consumption of raw materials and transportation costs and avoid deceptive packaging.

2. material selection

Use

• Packaging made from recycled materials, e.g. post-consumer recycled (PCR*) materials for food packaging. Our ISCC certification enables us to process these to process these materials for our flexible packaging. 
• Biodegradable materials: our murPACK® cardboard packaging for fresh & frozen food is made from sustainable materials that can be recycled or composted. that can be recycled or composted.
• Monomaterials / recyclable composites: Thanks to the single-origin use of polypropylene, polyethylene or polyolefins, our murFLEX® products can be recycled and thus returned to the cycle. can be returned to the cycle.

3. energy efficiency

Rely on low-energy manufacturing processes that consume less energy, thereby reducing costs and protecting the environment.

We at RATTPACK® are continuously striving to reduce our environmental footprint by, among other things, using the waste heat from our machines to reduce our general heating needs, installing photovoltaic systems, replacing/replacing our refrigeration system, promoting alternative mobility solutions such as heating requirements, installing photovoltaic systems, replacing/converting our refrigeration system, promoting alternative mobility solutions such as job bikes and electric fleets to help reduce emissions and much more. contribute to reducing emissions and much more. We will be happy to keep you informed in a separate newsletter.

4. less ink consumption

By reducing the number of colors and printing areas and using natural dyes, the amount of ink used for packaging can be significantly reduced. In the following we present an example of what a reduction in ink consumption can look like. This shows how it is possible to save resources with a clever packaging design and still appeal to the consumer. appeal to the consumer.

By implementing these strategies, companies can make their packaging more sustainable and reduce their environmental footprint at the same time. Contact us to discover your potential We will be happy to advise and support you in finding the optimal packaging for your needs. We look forward to your feedback. 

Your RATTPACK® Team

* PCR (Post Consumer Recycling) refers to plastics that have been disposed of, recycled and reprocessed in such a way that they can be used again for food packaging. food packaging is possible. In this way, the circular economy can be expanded. Our ISCC certification enables us to process these materials for our flexible packaging. packaging.

**Downgauging refers to the process of reducing material thickness in the packaging industry, particularly for plastic, metal and cardboard packaging. The aim of downgauging is to use less material without compromising the functionality, durability or protective properties of the packaging.